Oura Ring 4 drops to $226 in Prime Day sale
Amazon is selling many Oura Ring 4 models for as little as $226, according to The Verge, after the launch of the newer Oura Ring 5.
By Hana Yoshida · Markets Reporter
2 min read
Amazon has cut the Oura Ring 4 to as little as $226 for Prime Day, according to The Verge. The deal matters for smart ring shoppers because the older model keeps much of the same tracking software as the newly launched Oura Ring 5 at a lower price.
The Verge reports that the discount applies to most sizes and color options for the Oura Ring 4, though not every configuration is marked down. The wearable normally sells for $349, and The Verge described the current Prime Day pricing as the largest discount it has seen for the device.
The deal listing cited by The Verge shows the Oura Ring 4 at $226, down from $349, a 35% reduction. The discounted model is available through Amazon during the retailer’s Prime Day event.
What buyers give up with the older model
The Oura Ring 5 has just launched, according to The Verge, but the publication reports that the Oura Ring 4 remains a strong option for buyers who are comfortable with a slightly thicker ring. The newer model’s main hardware advantages, as described by The Verge, are a slimmer band and a more durable coating.
On the software side, The Verge reports that Oura is not reserving this month’s new software features for the Ring 5. That means Oura Ring 4 owners still get the same tracking metrics, according to the publication.
Battery life also appears close between the two generations for the discounted Ring 4 sizes, The Verge reports. That reduces the practical gap between the older and newer rings for shoppers focused on health tracking rather than design changes.
Subscription still applies
The Verge notes that Oura’s $6 monthly subscription remains a factor for buyers. The subscription cost is separate from the sale price and should be considered by anyone comparing the ring with other wearables.
The Oura Ring 4 may appeal to shoppers who want to try a smart ring without paying the full launch-era price for the latest hardware. The Verge cautions that availability and discounts vary by size and color, so the lowest price may not apply to every version.
For buyers who are flexible on finish and fit, the current Amazon sale offers a lower-cost entry point into Oura’s ring-based health tracking. The main trade-offs, according to The Verge, are the thicker design and less durable coating compared with the Oura Ring 5.
This story draws on original reporting from The Verge.