Ecclestone Horse Transport signs three-year Royal Fair partnership
Ecclestone Horse Transport becomes a Foundational Partner through 2028 and will support Royal Horse Show logistics.
By Daniel Okafor · Business Editor
2 min read
Ecclestone Horse Transport has entered a three-year partnership with the Royal Agricultural Winter Fair, becoming a Foundational Partner and the event’s Official Equine Transportation Partner through 2028. The ecclestone royal fair partnership expands a relationship that already included transport services and sponsorship of a leading show-jumping competition.
Under the agreement, the Ontario company is to provide transportation for horses and equipment connected to Royal Horse Show competitions and programming. It will also remain presenting sponsor of the Longines FEI Jumping World Cup Toronto, the Fair announced.
What will Ecclestone Horse Transport do at the Royal Horse Show?
The transport designation puts Ecclestone in an operational role for the horse show, whose events are held during the annual Fair at Exhibition Place in Toronto. The partnership also includes a planned branded lounge in a Coca-Cola Coliseum Sky Suite for rider interviews, content curation and networking by members of the equestrian community.
The Fair is scheduled for Nov. 6-15, 2026, and the Longines FEI Jumping World Cup Toronto is scheduled for Nov. 14. The Royal Horse Show equine transportation partnership links the company’s logistics work with the show’s competition program.
The companies’ relationship predates the new deal. Ecclestone announced a previous three-year agreement in May 2023 to serve as Official Horse Transporter for the Fair, including transport services for equestrian competitors travelling to Exhibition Place.
In August 2025, the Fair named Ecclestone presenting sponsor of the Toronto World Cup competition at the 103rd Royal Horse Show. In that announcement, the Fair described the Toronto event as the only Canadian qualifier on the Longines FEI World Cup circuit; that description was made in connection with the 2025 sponsorship announcement.
Cyrus Cooper, chief executive of the Royal Agricultural Winter Fair, said the new three-year commitment gives the organizations a foundation to continue building their relationship. The announcement did not disclose financial terms.
The World Cup competition is part of the Royal Horse Show’s international show-jumping program. The latest deal combines Ecclestone’s existing sponsorship role with an expanded partnership designation and transportation responsibilities for the Fair through 2028.