Kodak EC35 arrives as a $35 point-and-shoot film camera
Reto Project’s Kodak-branded EC35 is a bare-bones 35mm camera with fixed settings, automatic flash and several color options.
By James Whitfield · Staff Writer
2 min read
Reto Project is releasing the Kodak EC35, a Kodak-branded 35mm point-and-shoot priced at $34.99, according to The Verge. The low price puts a reusable film camera close to disposable-camera territory for buyers who want a basic way into 35mm shooting.
The Verge reports that the EC35 follows Reto Project’s Kodak-branded Snapic A1, a $99 film camera. The new model cuts the feature set further, with a design aimed at straightforward shooting rather than manual control.
A bare-bones 35mm setup
According to The Verge, the EC35 uses a 25mm acrylic lens with a fixed f/10 aperture and a fixed 1/100 shutter speed. Those specifications place it near the experience of a low-cost single-use film camera, though the EC35 is a reusable camera.
The camera uses manual film advance and rewind, The Verge reports. It also includes a built-in automatic flash, giving users a simple option for low-light scenes without adding exposure controls.
Reto Project did not carry over some of the Snapic A1’s extra functions, according to The Verge. The EC35 does not include double exposure or zone focusing, leaving users with a point-and-shoot workflow.
Sliding cover and color choices
The camera’s main design feature is a sliding lens cover, which The Verge compares to the cover style used on Olympus Stylus and Mju cameras. The cover protects the lens area and gives the small camera a more finished look than a typical disposable model.
Reto Project is offering the EC35 in several colors, according to The Verge: butter yellow, lavender, powder blue, blush pink and avocado green. The lens covers use a darker shade than the body color, creating a two-tone effect.
The Verge reports that the midnight black and vanilla white versions also use contrasting color accents. The result is a camera that keeps the low-cost point-and-shoot approach while adding some styling beyond the plain disposable-camera look.
The Verge also published sample images from the EC35, showing what buyers can expect from the fixed-lens setup. The camera’s appeal rests on price, simplicity and the Kodak-branded look rather than advanced photographic control.
At $34.99, the EC35 sits far below the $99 Snapic A1 in Reto Project’s Kodak-branded lineup, according to The Verge. For film users who want a simple reusable camera, the trade-off is a short list of controls and a feature set built around automatic flash, fixed exposure and manual film handling.
This story draws on original reporting from The Verge.