Justin Bieber World Cup streams jumped 110% after halftime show

Justin Bieber World Cup streams more than doubled after he appeared in the tournament’s first halftime show, according to Luminate. The data firm said global plays of Bieber’s “Everything Hallelujah” rose 110%, from 592,000 streams to 1.25 million.

The increase followed an 11-minute halftime performance Sunday just outside New York, where Madonna, Bieber, BTS and Shakira performed shortened versions of songs during the World Cup final event. Luminate compared each song’s streams from Friday and Saturday with streams from Sunday and Monday.

How much did Justin Bieber’s World Cup song streams rise?

Luminate said “Everything Hallelujah” had the biggest percentage increase among the songs it measured from the halftime show. Its global streams climbed by 658,000 plays across the two-day comparison periods.

The company tracks music listening data and audience behavior across the industry. In this case, it looked at songs performed on the field, rather than the artists’ overall bodies of work.

• Justin Bieber’s “Everything Hallelujah” rose 110%, from 592,000 global streams to 1.25 million.
• Madonna’s “Music” increased 66%, from 193,000 streams to 321,000.
• BTS’ “Dynamite” gained 43%, from 2.14 million streams to 3.05 million.
• Shakira and Burna Boy’s “Dai Dai” rose 24% globally, from 14.78 million streams to 18.27 million.

“Dai Dai,” the official anthem for the 2026 World Cup, also posted a larger increase in the United States than it did globally. Luminate said U.S. streams of the song rose 52%, from 1.68 million to 2.55 million.

Did the halftime show lift the artists’ full catalogs?

Luminate found the strongest gains were tied to the specific songs the artists performed during the World Cup halftime show. The company said the artists did not see comparable jumps across their full catalogs.

That pattern differs from what is often seen after Super Bowl halftime performances, according to Luminate. The firm pointed to Bad Bunny’s Super Bowl appearance this year, after which his U.S. catalog streams rose 175% the day after the game compared with the previous Monday.

The World Cup data shows a more targeted streaming effect: viewers appeared to seek out the exact songs they heard during the halftime performance. For Bieber, that meant “Everything Hallelujah” moved from under 600,000 streams in the two days before the final to more than 1 million in the two days covering the event and its immediate aftermath.

This story draws on original reporting from Fortune.