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Shawn Rae oneness initiative ties dialogue to anti-trafficking support

WBNN founder Shawn Rae launched a public Oneness-centered effort combining dialogue, giving, visual storytelling and music.

Daniel Okafor

By Daniel Okafor · Business Editor

3 min read

Shawn Rae oneness initiative ties dialogue to anti-trafficking support
Photo: WBNN

WBNN founder Shawn Rae has announced a public Shawn Rae oneness initiative that links dialogue about conflict and division with humanitarian giving and anti-trafficking support. The effort matters because it places music, visual storytelling and cause-related giving inside a broader appeal for responses to war, social fracture and human suffering.

The initiative is built around Rae’s public use of “Oneness,” a framework he presents as a way to view people across borders, faiths, nationalities, political camps and other dividing lines. WBNN says the effort draws on Rae’s background in law, human rights, public affairs, music, commerce, cross-cultural work and global forums.

What is Shawn Rae’s Oneness initiative?

The initiative combines public reflection, charitable giving, music releases and related visual work. Its stated aim is to encourage dialogue, compassion and support for organizations working against human slavery and human trafficking.

Oneness, as Rae presents it, does not mean differences between people disappear. It is framed as a way to keep those differences from closing off discussion or reducing people to labels during conflict.

Music and giving are central pieces

The music component includes Rae’s “If I Ruled The World” in a “We” version, arranged by Charles Calello. His official biography credits Calello with work connected to more than 100 Billboard-charted recordings, including 38 Top Ten hits, and with recordings associated with artists including Frank Sinatra, Barbra Streisand, Ray Charles, Stevie Wonder, Neil Diamond, Bruce Springsteen, Frankie Valli and The Four Seasons, and Ariana Grande.

Rae’s announcement says 100% of the artist’s net proceeds from that release and from “Breakin’ Out” are directed to organizations working to help end human slavery and human trafficking. The broader program also includes a 10% giving model across other products and an Oneness Humanitarian Certificate for people who support or help raise awareness of the anti-trafficking cause.

Cause-linked music projects and commerce-based giving models are common tools in social-impact campaigns. In this case, the Oneness-centered anti-trafficking initiative uses those tools alongside Rae’s public messaging about dignity and shared responsibility.

Visual storytelling looks at disaster response and modern slavery

A featured video, “Oneness In Action: People Helping People,” reflects on humanitarian response after the earthquake in Pakistan and Kashmir. The announcement says the disaster caused heavy loss of life and displaced more than 2 million people, while drawing help from people and institutions across different regions and backgrounds.

A related visual reflection, “From Chains to a Field of Flowers: Freedom Rising,” addresses modern slavery, healing and freedom through images of buried chains, growth, flowers and transformation. The work sits alongside the music and giving pieces rather than as a separate campaign.

Rae’s public background

Rae is described as an international recording artist whose formal education includes a Bachelor of Science in Public Administration with an emphasis in Political Science and Economics, an LL.B. in International Law, an LL.M. in U.S. Laws and an LL.M. in Human Rights Laws. The announcement also cites his recognition as one of the Top Ten Speakers for the U.S. Department of Commerce’s Conference on American Ingenuity.

His listed public roles include selection as one of four judges by the U.S. Patent and Trademark Office and the Intellectual Property Owners Association, and service as Global Goodwill Ambassador for the World Energy Forum, headquartered at United Nations Plaza.

The initiative gives Rae a public platform that blends philosophical language with concrete giving mechanisms. Its focus is dialogue, humanitarian support, anti-trafficking awareness, visual reflection and music as responses to conflict and social division.