Featured launches automated PR workflow library

Featured has launched Workflows, a library of public relations automations built for founders, agencies and in-house communications teams. The product is meant to reduce the manual checking that PR teams do across journalist request platforms, podcasts, awards programs, speaking listings and AI search tools.

Workflows runs searches in the background and sends matched results to email or Slack. Each workflow is configured around three choices: when it should run, what it should match and where it should send the output. Users can set the cadence at hourly, daily, weekly or monthly intervals.

The launch puts Featured in a growing category of PR-tech tools using AI for scheduled monitoring and task execution, rather than only for drafting or chat-style assistance. For smaller teams, that kind of automation can replace a patchwork of inbox alerts, platform checks and spreadsheet tracking.

At launch, the library includes nine ready-made workflows:

• Journalist Requests, which watches for relevant queries across HARO, Connectively, Substack, X and other request channels.
• Monitor HARO, which checks morning, afternoon and evening HARO editions for matches.
• Find Podcasts, which identifies guest opportunities from Featured’s podcast database.
• Bylined Articles, which finds publications that accept contributed articles, op-eds or guest posts.
• Find Journalists, which helps build media lists based on reporters’ recent work.
• Speaking Opportunities, which looks for stages, panels and events.
• Awards & Recognition, which tracks rankings, awards and “best of” lists.
• GEO / AI Visibility, which monitors how a brand appears in AI-generated answers across Perplexity, Claude, ChatGPT and Gemini.
• All-In-One, which combines several opportunity types into one digest.

Brett Farmiloe, founder and CEO of Featured, said PR professionals spend too much time acting as “a human filter” by opening digests, scanning platforms and deciding what deserves attention. Workflows is designed to move that monitoring and filtering into the software, he said, leaving more time for strategy, relationships and judgment.

The product draws on the opportunity data behind Featured’s broader PR co-pilot. The company says that includes journalist requests from HARO’s community of more than 75,000 journalists, Connectively, its database of 814,000 active podcasts, and updated awards, speaking and byline opportunities.

Featured says custom workflows are on its roadmap, allowing users to build automations from a selection of triggers, actions and delivery channels. For now, the ready-made PR workflow automations are available to Featured customers.

Workflows can also be browsed and launched through the Featured MCP server, which the company announced earlier this month. That connection links Claude, ChatGPT, Cursor, VS Code and other AI agents to a user’s Featured account.