Apple raises MacBook, iPad and home device prices amid memory crunch
The changes lift the MacBook Neo to $699, the base MacBook Air to $1,299 and the iPad Air to $749 as memory and storage costs climb.
By Hana Yoshida · Markets Reporter
2 min read
Apple has raised starting prices across several MacBook, iPad and home products, The Verge reported Thursday, citing an earlier Bloomberg report on the changes. The increases put higher entry prices on some of the company’s best-known consumer devices as a global memory shortage pushes up component costs, according to The Verge.
The MacBook Neo now starts at $699, up from $599, The Verge reported. The base MacBook Air is rising to $1,299 from $1,099, while the 14-inch MacBook Pro is moving to $1,999 from $1,699, according to the report.
Apple’s tablets are also affected, The Verge reported. The iPad Air now begins at $749 instead of $599, and the iPad Pro starts at $1,199, up from $999, according to the same report.
Bloomberg also spotted price increases for Apple’s home products, according to The Verge. The HomePod is now priced at $349, up from $299; the HomePod mini is $129, up from $99; and Apple TV is $199, up from $129.
Price changes by product
- MacBook Neo: $699, up from $599, according to The Verge.
- Base MacBook Air: $1,299, up from $1,099, according to The Verge.
- 14-inch MacBook Pro: $1,999, up from $1,699, according to The Verge.
- iPad Air: $749, up from $599, according to The Verge.
- iPad Pro: $1,199, up from $999, according to The Verge.
- HomePod: $349, up from $299, according to The Verge and Bloomberg.
- HomePod mini: $129, up from $99, according to The Verge and Bloomberg.
- Apple TV: $199, up from $129, according to The Verge and Bloomberg.
The Verge tied the increases to a broader rise in memory and storage prices over the past several months. The report said AI companies have been buying RAM and SSDs for data centers used to run their models, tightening supplies for other hardware makers.
Apple Chief Executive Tim Cook signaled that price changes could be coming in an interview with The Wall Street Journal published June 17, The Verge reported. Cook said Apple had tried to “shield” customers from increases but that “the situation has become unsustainable,” according to The Wall Street Journal.
The company had already made changes to parts of its Mac lineup before the new prices, according to The Verge. Apple stopped offering a Mac Studio configuration with 512GB of RAM in March, MacRumors reported, and later removed the $599 Mac Mini option, leaving that device to start at $799 with 512GB of RAM, according to The Verge.
The changes show how higher component costs are reaching retail prices for consumer electronics, according to The Verge’s reporting. They also broaden the impact beyond computers and tablets to speakers and streaming hardware.
This story draws on original reporting from The Verge.