Apple Music raises US subscription prices across plans
Apple Music now costs $11.99 a month for an individual US plan, with family and student subscriptions also rising.
By Hana Yoshida · Markets Reporter
2 min read
Apple has raised Apple Music subscription prices in the United States, increasing the monthly cost of individual, family and student plans, The Verge reported. Apple told Music Business Worldwide that the changes are tied to higher licensing expenses.
The individual Apple Music plan in the US now costs $11.99 per month, up from $10.99, according to The Verge. The family plan has moved to $19.99 per month from $16.99, while the student plan is now $6.99 per month after previously costing $5.99.
New Apple Music prices
- Individual plan: $11.99 per month, up from $10.99, according to The Verge.
- Family plan: $19.99 per month, up from $16.99, according to The Verge.
- Student plan: $6.99 per month, up from $5.99, according to The Verge.
Apple said in a statement to Music Business Worldwide that it is lifting prices because of rising licensing costs. The Verge reported that Apple did not immediately respond to its request for comment.
Music Business Worldwide also reported that Apple Music prices have increased in the UK and Europe. The publication said it understands that other countries are being affected as well.
The price move follows Apple Music’s previous increase in October 2022, when Apple also raised prices for Apple TV Plus and Apple One, The Verge reported. The company is also reportedly increasing AppleCare Plus subscription prices for Macs and iPads, according to The Verge.
Apple is not the only major music service to raise subscription costs. Spotify recently increased the price of its Spotify Premium plan in the US to $12.99 per month from $11.99, The Verge reported.
The Apple Music change adds another monthly increase for US subscribers who pay for streaming services. The new prices put Apple’s individual plan below Spotify Premium’s recently reported US price, while Apple’s family and student tiers are also now higher than they were before.
The Verge also noted broader movement in the music business, including reported growth in US CD sales. Apple has not provided further public detail in The Verge’s report beyond the statement to Music Business Worldwide about licensing costs.
This story draws on original reporting from The Verge.