SUM OF ALL names two dermatologists to medical leadership roles
The skincare brand added Dr. Shari Topper and Dr. Jodi Fiedler as chief medical officers to guide education on midlife hormonal skin changes.
By Tom Brennan · Health & Medicine Correspondent
3 min read
SUM OF ALL has appointed board-certified dermatologists Dr. Shari F. Topper and Dr. Jodi A. Fiedler as chief medical officers. The move gives the skincare brand physician leadership as it builds education and product guidance around skin changes linked to perimenopause, menopause and midlife aging.
The appointments put two South Florida dermatologists into advisory roles covering dermatology education, skin health messaging and product development. The brand focuses on women experiencing visible hormonal skin changes, a category that has grown as beauty companies target concerns such as dryness, dullness, texture changes and loss of firmness without relying only on traditional anti-aging language.
Founder Stacey Berger said the appointments are meant to strengthen the brand’s educational base and help address both the visible and emotional sides of changing skin in midlife. Dr. Topper said women often report frustration that their skin no longer responds as it once did, while Dr. Fiedler said midlife skin changes should be addressed with more specific information and product guidance.
Topper and Fiedler are co-founders of DermPartners in Boca Raton, Florida, where SUM OF ALL products will be sold. Both doctors have worked across medical, surgical and cosmetic dermatology, and both served for five years as associate professors at Florida Atlantic University until last year, according to the brand.
Dermatology backgrounds
Topper has more than 30 years of experience in dermatology. She earned her medical degree from SUNY Downstate Medical School, completed an internal medicine internship at NYU and finished her dermatology residency at Wayne State University, where she was chief resident.
After relocating to Florida in 1992, Topper became one of the first female board-certified dermatologists in Broward County. Her professional biography includes recognition from U.S. News & World Report and Castle Connolly.
Fiedler has been board-certified in dermatology since 1999. She earned a bachelor’s degree from Cornell University and a medical degree from Mount Sinai School of Medicine in New York, then completed a surgery internship and dermatology residency at Mount Sinai Medical Center in New York.
Fiedler is a Fellow of the American Academy of Dermatology and belongs to the Florida Medical Association and the American Society for Lasers in Medicine and Surgery. She has also spoken to community groups in Palm Beach County on medical and cosmetic dermatology.
Focus on midlife skin
SUM OF ALL was founded by Berger for women in perimenopause, menopause and later life stages. Its positioning centers on the visible effects of hormonal skin changes, including dryness, dullness, changes in texture, reduced firmness and shifts in skin resilience.
The brand says its formulas are fragrance-free, made in the United States and developed with its AP2 Longevity Platform. Rather than center a single featured ingredient, SUM OF ALL describes its approach as addressing multiple pathways involved in midlife skin changes.
The new medical officer roles fit a broader pattern in beauty and wellness, where brands increasingly use physician advisers to support consumer education and claims discipline. For SUM OF ALL, the appointments also tie its direct-to-consumer business to a dermatology practice setting through DermPartners in Boca Raton.
Products are sold online, and the company is extending availability through the doctors’ practice. More information about the brand’s skincare for hormonally evolving skin is available through its main site.