Bee Naturals #NursesHands campaign expands Nurse Week program
Bee Naturals is asking nurses to share hand-care stories as it expands a Nurse Week program tied to its beeswax skin crème.
By Priya Raghavan · Science Reporter
3 min read
Bee Naturals has launched a Bee Naturals #NursesHands campaign and expanded its Nurse Week appreciation program, tying a new story-sharing effort to the nurse-founded origins of its hand-care line. The Clarksville, Missouri, skincare maker is focusing the campaign on a familiar workplace issue for healthcare workers: hands worn down by frequent washing and exposure to hospital chemicals.
The campaign asks nurses and other healthcare workers to post their own “hand stories” using the #NursesHands hashtag. Bee Naturals said it will feature selected stories on its channels and send care packages to contributors during the year.
The announcement marks more than 30 years since founder Barbara Chappuis, a registered nurse, created the company’s original skin crème in 1992. Chappuis developed the formula after her own hands became cracked, raw and bleeding from repeated washing during hospital work.
What is the Bee Naturals #NursesHands campaign?
The Bee Naturals #NursesHands campaign is a social media story-sharing effort for nurses and healthcare workers to describe the condition of their hands, the products they tried and what helped them. It also extends the company’s Nurse Week appreciation program, which is built around the profession that led to the brand’s founding.
Chappuis said nurses have continued to share the company’s products with one another over the decades. “When your hands are washed forty times a shift, you find out very quickly what works and what doesn’t,” she said.
The company’s original formula is based on unbleached beeswax, olive oil and vitamin E. Bee Naturals says the crème was designed to leave a protective layer that helps skin retain moisture during repeated washing, the problem Chappuis was trying to solve when she first made it.
Healthcare workers remain the center of the campaign, but the product line has reached other groups whose work can be tough on hands, including teachers, food service workers, gardeners, mechanics and parents. The company has also developed portable formats, including solid crème bars and twist-up cream sticks, that can fit in scrub pockets or lockers.
Why the hand-care angle matters
Hand-care products are part of the broader consumer skincare market, but frequent handwashing makes them a daily work tool for many nurses and hospital staff. Products in this category often compete on ingredients, texture and portability, as much as on brand identity.
Bee Naturals is using the campaign to connect that practical use case with its small-batch roots. Its core formulas are still produced by a 10-person team in Clarksville, and the company says the original crème has not been reformulated to follow newer skincare trends.
The expanded appreciation program also gives the brand a seasonal consumer-products hook around Nurse Week without moving away from its origin story. Chappuis framed the effort as a recognition of the workers who first shaped the business, saying the company “exists because a nurse’s hands hurt and nobody was helping.”
More information about the company’s beeswax-based hand-care line for nurses is available through Bee Naturals.