LinkedIn adds AI slop button to flag low-quality posts
LinkedIn is letting users report posts that seem overreliant on AI after blocking billions of automated activity attempts.
By Hana Yoshida · Markets Reporter
3 min read
LinkedIn has added a LinkedIn AI slop button so users can report posts they believe are low quality or too dependent on artificial intelligence. The move matters because the company says it is seeing large volumes of automated activity aimed at filling feeds and comments with inauthentic material.
The new option, labeled “Seems like AI slop,” appears in the menu users open from a post’s options button, according to LinkedIn chief product officer Hari Srinivasan. In a Thursday post announcing the change, Srinivasan said user reports will help LinkedIn adjust its models and improve what appears in members’ feeds.
What is LinkedIn's AI slop button?
LinkedIn’s AI slop button is a reporting tool for posts that users think are low quality, inauthentic or overly shaped by AI. “AI slop” generally refers to content that appears automated, repetitive or careless, though Srinivasan said the category is difficult to pin down and changes over time.
Srinivasan said LinkedIn does not view all AI use as a problem. He said many members use AI to sharpen their own ideas, and the new tool is meant in part to alert users when their writing may come across as inauthentic.
LinkedIn is also retiring its “enhance your post” feature, according to Srinivasan. The company is replacing it with a proofreading tool intended to preserve a user’s own voice, while also strengthening verifications for profiles and pages.
The platform is pairing the reporting button with more aggressive bot detection. Srinivasan said LinkedIn detects and blocks hundreds of thousands of automated slop comment attempts each day and has stopped billions of other automation attempts, including posting at scale, over the past couple of months.
A LinkedIn spokesperson, asked by Fortune for comment, referred the publication to Srinivasan’s public post.
How much AI-written content is on LinkedIn?
AI-generated writing has become more common across the web since ChatGPT was released in 2022. A recent study from AI text detection company Pangram found that 40% of long-form LinkedIn posts and 30% of short-form posts on the platform were flagged as fully AI-generated.
Other social platforms are also setting rules around AI-made content. Snapchat said Friday that fully AI-generated videos will no longer be recommended through Spotlight, its feature for surfacing videos from across the app. The company said the restriction does not apply to videos edited or enhanced with Snapchat’s own AI creative tools, though those videos will carry transparency indicators.
Snapchat said in a statement that it wants Spotlight to remain focused on creativity from real people as low-quality, repetitive AI-generated content spreads online.
Meta has taken a different approach by building generative media tools of its own. Earlier this month, the Facebook and Instagram parent introduced Muse Image, which creates AI images from references such as people, objects, clothing, styles and environments, according to the company.
Meta also released a preview of Muse Video for AI-generated video. The company said Muse Image outputs include an invisible watermarking system called Content Seal, designed to identify images even after cropping, resizing or screenshots, and said it plans to bring that system to Muse Video.
On Meta’s second-quarter earnings call this week, CEO Mark Zuckerberg said Muse Image and Muse Video would expand the amount of content people can discover across Meta’s platforms and make its services more useful and engaging.
This story draws on original reporting from Fortune.