Ninety launches Ask Maz AI tool for EOS leadership teams
Ask Maz lets executives query performance, priorities, accountability and meeting data in plain English inside Ninety’s EOS software platform.
By Hana Yoshida · Markets Reporter
3 min read
Ninety has launched Ask Maz, a conversational AI feature for leadership teams that run their companies on the Entrepreneurial Operating System. The tool is meant to help executives turn operating data into faster decisions without searching across reports, meetings, metrics and planning tools.
Ask Maz is built into the Ninety platform, where teams manage EOS-related work such as quarterly priorities, scorecards, issues, to-dos, accountability charts and strategic plans. Users can ask questions in plain English about company performance, execution, ownership and risks, with responses based on the organization’s data in Ninety.
The release extends Maz, Ninety’s AI platform. Earlier Maz features helped users draft Rocks, improve Scorecards, build Accountability Chart seats and prepare for meetings.
Business software vendors are adding chat-style interfaces to make operational data easier to use. For small and midsize leadership teams, the appeal is practical: fewer hours spent collecting information before planning meetings, performance reviews or team discussions.
Mark Abbott, Ninety’s founder and CEO, said leadership teams need less manual work between their data and the answers they are seeking. He said Ask Maz is designed to help leaders ask better questions, see what is happening inside the business and make decisions without assembling information from several places.
What leaders can ask
The Ask Maz AI tool for EOS teams can analyze several categories of data inside Ninety, including Rocks, Scorecards, issues, To-Dos, Headlines, Accountability Charts, Vision/Traction Organizers and Knowledge Portal content.
Examples provided by Ninety include asking whether Rocks support one-year goals, which Scorecard metrics are off track, what risks should be discussed before a Quarterly Planning Session, what open issues are affecting a team and who owns a function on the Accountability Chart.
When the system identifies something that requires follow-up, users can create To-Dos, issues, Headlines and other items from the conversation. That keeps the workflow inside Ninety rather than requiring a leader to transfer notes into another part of the system.
TJ Kneale, Ninety’s head of data and AI products, described Ask Maz as a thought partner for leaders trying to understand risks, opportunities and performance patterns. The company is positioning the feature as an EOS-specific alternative to general-purpose AI tools that require users to supply business context manually.
Early customer use
Ninety said organizations in Ask Maz alpha and beta programs used the feature to prepare for Quarterly Planning Sessions, spot execution risks, analyze performance trends and connect information they might otherwise have missed.
Nicole Mathis, CIO and Integrator at Ralston Vet, said Ask Maz helped her prepare for a Q2 Quarterly Planning Meeting by surfacing risks and trends in leadership team data, including a gap between annual goals and the current pace of execution.
Ninety says more than 18,500 organizations use its SaaS platform. The company said Ask Maz is part of a broader AI roadmap that also includes SMART Rock Creator, Seat Builder, Scorecard Optimizer, Meeting Preparation and Onboarding Companion.