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Featured opens PR workflow tools to AI agents through MCP server

The launch lets PR teams connect Featured accounts to Claude, Cursor, VS Code and other MCP-compatible AI clients.

Hana Yoshida

By Hana Yoshida · Markets Reporter

2 min read

Featured has made its Model Context Protocol server generally available, giving PR teams a way to use its opportunity search and workflow tools from AI clients such as Claude, Cursor and VS Code. The launch targets solo founders, boutique PR agencies and in-house communications teams that use AI tools to research coverage opportunities and manage outreach work.

The server connects MCP-compatible clients to a user’s Featured account. Once authenticated, an AI agent can search across media queries, podcasts, journalists, byline publications, LinkedIn influencers, speaking engagements with open calls for proposals and awards from a natural-language request.

Featured said the server is a new access point for existing product functions, rather than a separate set of capabilities. Customers on paid plans can also start workflows from templates through the connected agent.

Founder and CEO Brett Farmiloe said PR professionals are doing more work inside AI tools instead of separate browser tabs, and that the company wants its opportunity data to be usable inside those workflows.

MCP is an open standard introduced by Anthropic in 2024 to connect AI systems with outside tools and data. OpenAI, Google and Microsoft have adopted the standard, and it has been contributed to the Linux Foundation as vendor-neutral infrastructure.

For communications teams, the practical effect is that an agent can act inside a specific Featured account rather than relying on a shared API key. Featured authenticates MCP connections through OAuth 2.1, with each request limited to the user’s active organization and session permissions.

What the server can access

At launch, the server exposes three groups of tools:

  • Workflows: paid-plan users can browse templates, list organization workflows and start a new workflow for PR monitoring.
  • Opportunity search: a natural-language search tool returns matching opportunities across media, speaking, publishing, influencer and awards categories.
  • Connections: users can view connected Gmail, Outlook and Slack accounts, generate the same OAuth connection link used in the app and list Slack delivery channels without exposing tokens to the agent.

The MCP server for PR workflow access works with Claude Code, Claude Desktop, Cursor, VS Code and other compatible clients. Setup varies by client, including a Claude MCP command, a JSON configuration snippet or a direct Streamable HTTP connection.

The release is Featured’s first agent-facing surface for PR work. The company said it plans to bring more co-pilot functions into MCP over time, including narrative planning, messaging, reporting, crisis communications, event management and investor relations.

HARO and Connectively continue to operate as standalone products in Featured’s portfolio.