Remodeling firm uses AI to grow sales without matching headcount

West Shore Home is using artificial intelligence to speed up bathroom remodeling sales, quoting and scheduling, Fortune reported. The central Pennsylvania company’s CEO, B.J. Werzyn, says the technology could help the business roughly double revenue while employing about 1,000 fewer people than it otherwise would need.

Fortune described West Shore as a trades-heavy home improvement company applying AI inside a $500 billion industry still tied to paper processes, subcontractors and manual measurements. The company reported $933 million in gross revenue in 2025, according to financial records reviewed by Fortune, and is now running at an annualized pace of about $1.15 billion.

AI enters the bathroom remodel

Werzyn founded West Shore Home in 2006 after returning to Pennsylvania from work with his family’s window and door business, Fortune reported. The company built its pitch around fast bathroom remodels completed in two or three days, then standardized work such as measurements, permitting, inventory, scheduling and installation.

West Shore now has more than 3,200 employees, including about 1,200 installers and 650 design consultants, Fortune reported. The company has completed more than 334,000 installations, and Leonard Green & Partners bought a 20% stake in 2020, leaving Werzyn with the remaining 80%, according to Fortune.

The company’s main AI tool is Hawkeye, a proprietary app built after West Shore acquired a software development firm, Fortune reported. A design consultant uses an iPad with LIDAR and computer vision to scan a bathroom in less than a minute, creating structured data on measurements, fixtures, mechanical systems and other conditions that can affect the job.

Fortune reported that Hawkeye feeds the information into West Shore’s internal configure-price-quote system, called Felix. Company figures cited by Fortune show the process has reduced missing or faulty information before jobs move from sale to scheduling.

All of West Shore’s design consultants have been trained on Hawkeye, according to company figures reported by Fortune. In 2026, about 70% of in-home sales appointments included a Hawkeye scan, while bathroom-specific visits used the tool about three-quarters of the time; about 1,600 customers out of 136,000 sales appointments declined the scan.

Humans stay in the loop

West Shore has 115 employees working on proprietary technology, including 23 focused only on AI, Fortune reported. The company also uses models such as Anthropic’s Claude for forecasting, growth modeling and real-time scheduling work that checks inventory, crew availability and permitting data, Werzyn told Fortune.

Werzyn also told Fortune he has seen AI mistakes. In one exchange about five-year financial modeling, he said Claude discussed adjusted EBITDA and then referred to a 2028 EBITDA figure in millimeters rather than dollars.

That caution has shaped West Shore’s rollout of customer-facing AI, according to Fortune. The company has built agent-based SMS tools that follow up on leads and account for about 10% of issued appointments, but Werzyn said a bad experience for even 10% to 15% of customers would create too much reputational risk in a high-cost home remodeling purchase.

As a result, Fortune reported, West Shore still relies on people to visit homes, review scans, confirm quotes and approve scheduling. Werzyn said AI is better suited now to repetitive and data-heavy tasks such as measurement, quoting, scheduling and inventory checks, while installers and technicians still handle the physical work.

Werzyn told Fortune he believes West Shore can grow to about $2 billion in gross revenue with roughly 6,000 employees. Without automation, he estimated the company would have needed about 7,000 workers to support that level of business.

Fortune also reported that Werzyn joined the board of Utz Brands in 2024 and that West Shore has ties to Penn State, including donations connected to Beaver Stadium renovations and field naming rights. Werzyn said Penn State has also become a source of computer science and AI talent for the company.

This story draws on original reporting from Fortune.