OpenAI aims to turn ChatGPT into a broader AI hub
The company is reorganizing product teams as it tries to make ChatGPT a more capable assistant for consumers, developers and businesses.
By Maya Lindqvist · Senior Technology Correspondent
3 min read
OpenAI is working to reshape ChatGPT from a chat tool into a single AI interface that can carry out a wider range of tasks, Fortune reported. The effort comes as the company prepares its pitch to users, business customers and potential public-market investors that it can be more than a chatbot maker.
Thibault Sottiaux, OpenAI’s head of core product and platform, described the plan at the VivaTech conference in Paris in an interview with Fortune. Sottiaux, who previously led Codex, is now overseeing a platform meant to serve consumers, enterprises and developers.
According to Fortune, OpenAI wants ChatGPT to become a more personalized assistant that remembers user preferences and improves as it learns from their activity. Sottiaux said the company’s goal is a unified agent that can answer routine questions, plan and book travel, or create a custom app for a child learning trigonometry.
Codex moves into the center of ChatGPT
OpenAI plans to fold ChatGPT and Codex into one agent-style product experience, Fortune reported. Sottiaux told Fortune that Codex has become broader than a coding product and that OpenAI is working to bring its capabilities into ChatGPT for a wider audience.
The product shift follows changes in OpenAI’s leadership structure. Fortune reported that product strategy now sits under OpenAI president Greg Brockman, with Sottiaux leading core product and platform and Nick Turley, the former head of ChatGPT, moving to lead enterprise industries.
The company has also cut back some efforts while consolidating around the new direction. Fortune reported that OpenAI discontinued Sora, its AI video product, in April, and halted plans for Stargate data center projects in the U.K. and Norway.
OpenAI has tried agent-style products before. Fortune noted that Operator, a tool designed to browse the web and complete actions such as filling out forms, failed to gain broad user traction.
Sottiaux told Fortune that Operator arrived before the models were ready. He said newer models can use a wider set of tools, understand more ambiguous requests and act with broader permissions because OpenAI has improved how its systems follow user intent.
Enterprise pressure is rising
The strategy also comes as OpenAI faces stronger competition from Anthropic in business accounts. Fortune reported that OpenAI is considering a possible trillion-dollar IPO and that its broader app strategy is part of its case to investors.
Ramp’s May 2026 AI Index, which Fortune cited, found Anthropic at 34.4% of U.S. business adoption and OpenAI at 32.3%. Fortune reported that this was the first time Anthropic moved ahead in the index, helped by Claude Code, its autonomous coding product.
Sottiaux told Fortune that OpenAI does not see a sharp technical split between consumer and enterprise uses. He said the same broad system can help in personal and work settings when it connects relevant context, tools and actions while reducing risk.
Fortune reported that OpenAI’s concept differs from the super apps common in China and Southeast Asia, such as WeChat and Alipay, which combine messaging, payments, commerce and transportation services. Sottiaux framed OpenAI’s target as a “personal AGI” controlled through one interface.
Other companies are pursuing related ideas. Fortune previously reported that Microsoft is building a single app connecting GitHub Copilot, Copilot chat, Cowork and agentic workflow features, with a launch planned by the end of summer. Elon Musk has also said publicly that he wants X to become a broader app for communication, media and commerce, citing China’s model, according to Fortune.
This story draws on original reporting from Fortune.