Lululemon hires Athleta’s Maggie Gauger as president and chief product officer

Lululemon has hired former Athleta CEO Maggie Gauger as president and chief product officer, creating a new role centered on product leadership. The lululemon hires Maggie Gauger move also leaves Gap-owned Athleta with its chief marketing officer, Erika Everett, overseeing the brand CEO role in the interim.

Gauger is due to start Oct. 26, Bloomberg reported. Lululemon said the appointment would take effect later in October.

When will Maggie Gauger begin at Lululemon?

Gauger will begin on Oct. 26, according to Bloomberg. Her new title combines president and chief product officer, and Lululemon said the position is newly created.

Gauger joined Athleta from Nike in 2025, CNBC reported. She had previously worked at Nike with Lululemon Chief Executive Heidi O’Neill, Bloomberg reported. O’Neill became Lululemon’s CEO last month, according to CNBC.

Gap confirmed to CNBC that Gauger has departed Athleta. Everett, Athleta’s chief marketing officer, will oversee the brand CEO role on an interim basis, Gap said.

Gap said the transition would help it accelerate work to reposition Athleta for long-term growth. That is Gap’s stated view of the change.

What other leadership changes did Lululemon announce?

Lululemon also appointed Joseph Godsey as chief operating officer, CNBC reported. Nikki Neuburger, chief brand and product activation officer, and Ted Dagnese, chief supply chain officer, will leave in November to pursue other opportunities, according to CNBC.

The company is also seeking a chief brand officer, chief communications officer and chief technology officer, CNBC reported.

• Maggie Gauger: incoming president and chief product officer
• Joseph Godsey: incoming chief operating officer
• Erika Everett: will oversee Athleta’s CEO role in the interim

This story draws on original reporting from CNBC.