Fortune launches Crypto 100 ranking for blockchain companies

Fortune on June 11 released the Fortune Crypto 100, a new ranking of blockchain and digital-asset companies. The list gives the crypto industry a formal place inside Fortune’s rankings franchise as established financial firms and newer blockchain companies compete for position.

Jeff John Roberts, Fortune’s finance and crypto editor, wrote that crypto has expanded from Bitcoin’s early network in 2010 into what Fortune describes as a multi-trillion-dollar industry touching Wall Street banks and communities around the world. Fortune said the ranking is meant to recognize the companies building that industry.

Ten categories, with internal rankings

Fortune divided the Crypto 100 into 10 categories, each with its own ordering. The categories cited by Fortune include venture capital, stablecoins, crypto services, blockchains and protocols, centralized crypto finance, fintech, DeFi and traditional finance.

Andreessen Horowitz ranked first in venture capital, while Tether took the top spot among stablecoin companies, according to Fortune. In crypto services, Fortune placed Chainalysis at No. 1 and MoonPay at No. 3.

Bitcoin ranked first in the blockchains and protocols category. Fortune said the structure of the list reflects its view that finance has become crypto’s central use case after the industry’s earlier push into Web3.

The ranking includes early crypto companies such as Coinbase and Kraken, as well as younger firms including Hyperliquid and Ondo, Fortune said. It also includes companies better known from other parts of finance, including Robinhood, Nasdaq and Franklin Templeton.

Fortune said some ranked companies are focused on areas that would have been difficult to imagine in Bitcoin’s earliest years, including tokenized stocks and exchange-traded fund shares. Robinhood ranked No. 1 in fintech, while Binance ranked No. 2 in centralized crypto finance, according to Fortune.

How Fortune built the list

Fortune said its editorial team worked with Inca Digital on the ranking, using category-specific metrics supplied by the data firm. For some categories, Fortune also used a survey of more than 200 crypto experts selected by its editors.

According to Fortune, those survey responses helped assess less quantitative factors such as trust and reputation. Roberts wrote that those factors carry weight in an industry that has faced fraud and scandal.

Fortune said it made editorial choices in setting the categories. The publication said it dropped categories it had recognized before, including NFTs, and added new ones, including DATs and ETFs.

Roberts also wrote that Fortune failed to include crypto market makers, which he described as an important part of the industry, and said they would be added in a future edition. Fortune pointed readers to a methodology overview from Inca Digital.

Fortune also published a separate Crypto Innovators list recognizing 30 firms. Roberts wrote that blockchain is becoming less visible as artificial intelligence draws more attention in finance, while companies such as Stripe and Mastercard use crypto rails for agentic commerce.

This story draws on original reporting from Fortune.