CazéTV secures every World Cup match in Brazil as Globo airs 55
The creator-led streaming channel will be Brazil’s only outlet with rights to all 104 games, according to The Associated Press.
By Maya Lindqvist · Senior Technology Correspondent
3 min read
CazéTV, a digital channel built around Brazilian streamer Casimiro Miguel, will be the only outlet in Brazil with rights to show all 104 games of the 2026 World Cup, The Associated Press reported. The agreement puts a creator-led streaming operation in a stronger position than Globo, the longtime soccer broadcaster in Brazil, which AP said will carry 55 matches.
FIFA’s move reflects a broader push to reach younger viewers through digital platforms and social media, according to AP. The tournament, co-hosted by the United States, Mexico and Canada, expands to 48 teams and runs through July 19, AP reported.
CazéTV expands after a 2022 trial
AP reported that FIFA first worked with Miguel and his partner LiveMode during the 2022 World Cup in Qatar. That arrangement allowed the CazéTV YouTube channel to show 22 matches.
Miguel, now 32, had built an audience on Twitch before CazéTV’s World Cup role expanded, according to AP. The channel’s broadcasts used a more conversational style than traditional television and included fan interaction and creator commentators, AP reported.
FIFA told AP that the CazéTV deal would let Brazilian fans watch every match while also helping the governing body reach different audiences and demographics. Brazil has been one of the countries with high engagement on social media and digital platforms, AP reported.
LiveMode adds Ronaldo to international plans
LiveMode, the Brazilian company behind CazéTV’s creator-led sports broadcasts, announced an international broadcast arm last month, according to AP. The company said Cristiano Ronaldo is among its shareholders.
AP reported that LiveMode’s Portugal channel will show one World Cup match per day, including every Portugal game and the final. Ronaldo, 41, is making his sixth World Cup appearance with Portugal, according to AP.
LiveMode co-founder Sergio Lopes told AP that some viewers connect first through digital platforms and want to interact during major sports events. He said younger audiences often want to join the conversation in real time and feel part of a community.
YouTube and TikTok get World Cup roles
FIFA has also struck deals with TikTok and YouTube tied to the 2026 tournament, AP reported. TikTok was selected as FIFA’s first preferred platform for social video content at a World Cup, giving creators access to content and allowing rights holders to livestream portions of matches inside a dedicated hub, according to AP.
AP reported that FIFA’s YouTube deal allows rights-holding broadcasters to stream live match action on the platform. Those broadcasters may show the first 10 minutes of games, AP said.
YouTube executive Angela Courtin said in a statement reported by AP that the platform’s sports audience watches before, during and after games. She also pointed to YouTube creators, FIFA media partners and a FIFA Creator Cup event in New York City in July.
FIFA expects streaming records
FIFA expects the 2026 World Cup to set records for digital and streaming audiences, according to AP. FIFA said the 2022 tournament generated 5 billion total engagements, including 2.7 billion through digital and streaming services and 2.9 billion from linear television, AP reported.
Nearly 1.5 billion people watched Argentina win the 2022 final, including 237 million digital-only viewers, according to FIFA figures cited by AP.
In the United States, Fox holds 2026 World Cup rights and has not received an exclusive digital-platform arrangement from FIFA, AP reported. Fox will stream every match live and on demand through its apps, while Netflix has secured U.S. rights to the Women’s World Cup in 2027 and 2031, according to AP.
This story draws on original reporting from Fortune.