Beacon CEO to speak at Recovery.com marketing summit
Adrienne Wilkerson will join a panel on behavioral-health marketing as providers reassess attribution, tech stacks and patient acquisition.
By Maya Lindqvist · Senior Technology Correspondent
2 min read
Beacon Media + Marketing Co-Founder and Chief Executive Officer Adrienne Wilkerson is scheduled to speak at Recovery.com's 2026 Marketing Summit in Madison, Wis., placing the agency in a discussion about how behavioral-health providers are changing their digital marketing. The panel comes as providers and the agencies that serve them work through more complex attribution, marketing technology and patient-acquisition strategies.
Wilkerson will appear on the panel "What Top Agencies Are Seeing" from 9:35 a.m. to 10:20 a.m. CT on July 20 at The Madison Concourse Hotel, according to the agency. The summit is scheduled for July 20-22.
The session will also include Derek Hyman of Scalable Growth and Gary Garth of elev8.io. Signe Engelien of Recovery.com will moderate the discussion.
Recovery.com describes the summit as a small, invitation-only gathering for behavioral-health executives, now in its third year. The event is built around executive-level collaboration rather than a standard conference program, with attendees discussing industry challenges and trends.
The panel is expected to focus on what agencies are seeing in behavioral-health marketing and how those shifts affect providers. Topics listed for the session include channel attribution, marketing stack complexity and changing approaches to patient acquisition.
For mental health practices, addiction treatment centers and other behavioral-health providers, marketing has become tied to a broader set of operational questions. Providers often need to understand which channels bring in patients, how website and advertising systems connect, and how to measure results across multiple tools.
Beacon said Wilkerson has helped shape the agency's work with mental and behavioral health providers nationwide. Her role on the panel gives the agency another forum to discuss behavioral health marketing services for providers as agencies adjust their strategies in a more crowded digital market.
Beacon Media + Marketing is headquartered in Anchorage, Alaska, and works with clients across North America. The agency says it has staff from coast to coast and focuses on mental and behavioral health practices.
Its services include marketing strategy, web design and development, SEO and GEO services, paid advertising, content marketing, social media management, branding and video production. The company positions those services around the needs of mental and behavioral health providers, a category where patient trust, local visibility and lead quality can shape growth plans.