OnePlus exits the US after eight years as carrier support thins

OnePlus has announced that it has pulled out of the United States after an eight-year run, The Verge reported. The exit closes a long push by the phone maker to compete in a market where its carrier presence had been shrinking.

The Verge described the timing as bittersweet because OnePlus had recently gained attention for two higher-end devices. The publication called the OnePlus 15 excellent and said the OnePlus Open foldable had been widely praised, while also noting that the Open remained expensive.

Carrier support had narrowed

The Verge reported that signs of a retreat had appeared before the announcement. T-Mobile stopped carrying OnePlus flagship phones after 2022, according to the report, and kept only the lower-cost Nord line in its stores.

Verizon’s partnership with OnePlus was shorter, The Verge reported. The carrier sold OnePlus phones from 2020 through 2021, according to the publication.

OnePlus continued to release flagship models after losing that broader carrier support, The Verge said. Even so, the company’s US presence had been fading as its phones became less visible through major wireless providers.

The Verge also noted that Android Headlines reported in January on trouble around the brand’s US position. The available details from that report were not included beyond that claim.

The company’s departure leaves its recent US run defined by a split result, according to The Verge’s account: stronger reviews for some products, but a weaker path to American buyers through carriers. The announcement makes that retreat official.

This story draws on original reporting from The Verge.