AI sourcing assistant draws 15,000 buyer users at Eletrolar Show
SourcingGPT.ai says buyers used its trade-show assistant to find suppliers, route booth visits and create more qualified exhibitor contacts.
By Maya Lindqvist · Senior Technology Correspondent
3 min read
SourcingGPT.ai says more than 15,000 buyers used its AI sourcing assistant at Eletrolar Show 2026 to find suppliers faster and plan booth visits. The deployment points to a wider shift in trade shows, where organizers are trying to move beyond badge scans and footfall counts toward data on what buyers actually seek.
The tool was used at Eletrolar Show events in Brazil and Mexico, where total attendance topped 45,000, according to the company. Buyers could search for products, brands and categories, then use an interactive 3D floor map to reach relevant exhibitors and save contacts digitally.
Figures released by SourcingGPT.ai put total AI interactions at more than 250,000 during the event. The company also reported more than 35,000 supplier and product searches, more than 40,000 3D map sessions, nearly 1,000 peak concurrent users and mobile devices accounting for 85% of use.
The assistant sits in a growing category of event technology aimed at matching commercial intent with exhibitors in real time. For buyers, that means less time walking aisles in search of a booth. For exhibitors, the pitch is a higher share of visitors who have already searched for a relevant product or category.
The organizer dashboard showed product demand signals, exhibitor interest rankings, 3D behavioral heatmaps, hourly activity patterns and device-level audience data. Those features are meant to give event operators a clearer view of which categories drew attention and how buyers moved across the floor.
That type of data can affect how trade shows sell space and sponsorships. A booth visit has long been hard to connect to buyer intent, while digital searches, saved exhibitors and routing requests give organizers and exhibitors more structured signals to review after an event.
In interviews conducted during the show, buyers said the assistant helped them reduce time spent looking for suppliers and made it easier to save or locate exhibitors. One buyer compared the experience with difficulty finding suppliers at Canton Fair, while another cited fast searches and supplier classification as useful features.
The platform also includes tools for saving exhibitor contacts, recording meeting notes, tracking pricing and minimum order quantities, and producing post-show summaries. Thousands of digital contact exchanges took place during the event, replacing some traditional business-card collection, according to SourcingGPT.ai.
For exhibitors, the system routed buyers to booths after searches for relevant products such as lighting, home appliances or audio equipment. SourcingGPT.ai said exhibitors received more qualified visitors because the booth visits were tied to explicit buyer searches rather than passing traffic.
The company is positioning the system as a white-label product for other exhibitions. Its AI sourcing assistant for trade shows can be organizer-branded, deployed without hardware installation and set up within weeks, SourcingGPT.ai said.
SourcingGPT.ai also said it is in advanced talks with several large trade-show groups about using the technology at future events in Europe, Asia and the Americas. The company frames the Eletrolar Show deployment as evidence that AI search and behavioral analytics are becoming part of how physical trade events measure value.