WPALive.tv to put cue-sports highlights on Australian venue screens
A licensing deal with Nightlife Music could take WPALive.tv pool and heyball content to thousands of hospitality screens across Australia.
By Sofia Marchetti · World Affairs Correspondent
2 min read
WPALive.tv has licensed cue-sports video content to Nightlife Music Pty Ltd for distribution across Australian hospitality venues. The arrangement could put pool, heyball and international championship highlights on up to 10,000 screens in pubs, clubs, hotels, bars and other venues, WPALive.tv said.
The deal gives the digital sports platform a new route to audiences outside conventional broadcast and streaming channels. Nightlife Music operates a screen and entertainment network used by hospitality venues, where sports clips can reach patrons in social settings rather than only viewers who seek out a dedicated feed.
WPALive.tv said the Nightlife network draws weekly footfall of about 4.5 million people. If delivered at that scale, the agreement would give cue-sports content a broader public presence in Australia, a market where venue screens remain an important part of sports viewing and hospitality programming.
The content covered by the agreement includes visual material from pool, heyball and international cue-sports competitions. The announcement did not disclose financial terms, the length of the licence, or when the programming will begin appearing across the network.
Glenn Weiland, chief executive of Foresense Technologies and president of WPALive.tv, said the agreement is intended to introduce cue sports to people in places where they already gather. He described the venue network as another channel for building interest beyond traditional viewing platforms.
Cue sports have long relied on a mix of tournament broadcasts, federation rights, specialist streaming and event-led promotion. Distribution through hospitality screens puts short-form or highlight-style content into a different category: ambient sports media that can build recognition for players, events and formats among casual viewers.
WPALive.tv is powered by Foresense Technologies and holds long-term international media rights for a portfolio of cue-sports events, according to the company. It has also pointed to recent broadcasts in Norway as part of its broader effort to connect cue-sports audiences across markets.
The company says its next stage includes subscription services, athlete engagement programs and expanded fan features. Those plans place the Nightlife agreement alongside other distribution efforts, rather than as a replacement for direct-to-consumer viewing.
For Australian hospitality operators, cue-sports highlights for Australian venues add another sports category to screen rotations that typically compete for attention with music, wagering, live sport and venue promotions. For WPALive.tv, the deal is a visibility play: more screens, more casual exposure and a chance to make cue sports more familiar to people who may not follow the sport online.