TreeRaise opens 2026–27 back-to-school fundraiser for schools and nonprofits
TreeRaise has opened its 2026–27 digital fundraiser, offering participating groups 50% of contributions while directing the rest to tree planting.
By Hana Yoshida · Markets Reporter
2 min read
TreeRaise has opened its 2026–27 back-to-school campaign, offering schools, parent groups, faith-based organizations and nonprofits a digital fundraising option that does not involve selling merchandise. The TreeRaise back-to-school fundraiser gives participating groups 50% of each contribution, while the remaining 50% is designated for tree planting under the company’s model.
The Aug. 11 announcement covers PTAs and PTOs, elementary and secondary schools, sports teams, booster clubs, bands, youth groups, scout troops and other community organizations. The campaign is available year-round, but TreeRaise is pitching the start of the school year as a time when parent groups and teams are setting budgets and fundraising plans.
How does the TreeRaise back-to-school fundraiser work?
Organizers begin with a personalized online campaign, then share a link with families, supporters or their wider community. Supporters contribute through that link rather than buying products, and TreeRaise says its platform does not require groups to manage inventory, deliveries, cash collection or upfront payments.
The service is structured as a revenue-sharing fundraiser rather than a product-sale drive. Under the company’s stated split, a $100 contribution would provide $50 to the participating organization and direct $50 toward tree planting. The announcement does not provide a per-dollar tree-planting rate, projected campaign totals or a campaign end date.
TreeRaise also provides a live dashboard that it says shows money raised and trees planted as a campaign proceeds. On its website, the company says it handles planting tracking, reforestation verification, dashboard updates and reporting; it further says its tree-planting records use GPS data and on-site documentation.
For volunteer-run groups, the practical change is that fundraising outreach happens through a shared online link rather than through product orders and delivery coordination. That approach may be relevant to organizations seeking an alternative to the logistics of merchandise fundraisers, while accepting that half of each contribution is earmarked for the environmental component.
Founder Wayne Elsey characterized the launch as a response to families and volunteers who want to avoid the storage and door-to-door work associated with some school fundraising efforts. Details on the company’s digital school fundraising platform describe a process in which groups set a goal, distribute the campaign link and monitor progress through the dashboard.